IM&I Marketing Scorecard
The IM&I Marketing Scorecard is an executive blueprint that provides you with immediate operating recommendations through analysis of audience, marketing spend and financial results.
Through the measurement of historical marketing data and innovative ideas, IM&I will help transform your marketing efforts into effective initiatives that deliver results.
The IM&I Marketing Scorecard is a browser-based, password-protected data repository that captures and retains your marketing history. It includes a marketing organization chart, media spending by platform, total audience size by segment and business category, and the resulting financial results.
Purpose
The purpose of the IM&I Marketing Scorecard data collection is twofold. First, to centralize marketing data in one repository so selected individuals can quickly cross-reference history to make effective marketing decisions. Second, IM&I analyzes the data to create recommendations for future marketing strategies.
Process
The process timeline is dependant on IM&I receiving the marketing data, which typically takes four weeks. Once we receive the data, our internal team analyzes the information and conducts a company-wide strategy session to formulate recommendations. IM&I then schedules a senior management presentation to discuss the scorecard draft and provide you with a secure login and password to access the IM&I Marketing Scorecard at your convenience. After any final revisions, IM&I determines a scope of work to establish if a second phase is recommended.
To view a sample IM&I Marketing Scorecard, or if you would like more information, please contact us.